浅论网络交易中的逆向选择问题

Research on the Adverse Selection in the E-Marketing

本文以 2 0 0 1年诺贝尔经济学奖获奖者之一美国经济学家阿克洛夫提出的“柠檬”原理为出发点 ,对网络交易中的逆向选择问题进行了分析和透视 。

Based on the ‘lemon’ principle put forward by American economist George Akerlof who is one of Nobel Economics Prize laureates in 2001,this paper analyzes the adverse selection in the e marketing,and probes into resolving approaches about this problem.