论机械企业的主动出击战略

ACTIVE ATTACK STRATEGY FOR VITALIZATION OF MACHINERY ENTERPRISES

本文根据国内外经济发展的形势,特别是新科技、新产业的蓬蓬兴起,机械企业所面临的新挑战;一方面企业吃不饱,任务不足,市场疲软,资金紧缺,亏损额居高不下;一方面又吃不了,每年不得不进口200亿美元左右的机械产品。解决这一矛盾,必须采用主动出击的态势,对产业结构、产品结构、生产结构进行大的调整。大调整不是一哄而起。必须依据国际形势,科技发展趋势和自身特点,在有效的经营战略指导下进行。本文从理论上、实践经验上提出加强企业经营战略的制订和管理的重要性和必要性,以及制订主动出击经营战略的思路,指导企业在大调整中制定经营战略时的参考。

Along with the economical developing situation at home and abroad, especially the rising of the new technology and industries,the machinery manufacturing enterprises are facing new challenge,some of them are lacking of task,funds and even incurring loss,on another side,they are not competent to produce machinery products of higher technology. About 20 thousand million American dollars have to be spent annually for imporing machinery prcducis.For resolving these problems,the active attack altitude must be established up to reform the industrial structure,the product structure and the manufacturing structure.The reformation must not be aroused headlong into Precipitate action,it must be implemented according to the international situation,the technology developing tendency and the features of enterprises,it also must be done under the instructions by the effective management strategy. Basing upon theory and practice,the author indicated the importance and neccessity of intensifying the planning and administration of the management strategy and presented some referable thinking for enterprises to make the strategy for the great reformation.