物联网技术在房地产领域的应用和商业模式

Applications and Business Models of the Internet of Things Technology in the Real Estate Field

从应用和商业模式角度,探讨房地产领域如何应用物联网技术和获取价值。物联网技术在房地产领域的典型应用包括与门禁系统的结合、智能家居应用、智能住宅小区和智慧社区。在推进物联网技术在房地产领域应用的初期,政府主导型商业模式从政府扶持物联网应用发展的角度,能够让房地产领域的用户群体快速地熟悉物联网技术和形成使用习惯;从政企合作的角度,政企合作型商业模式以政府作为支持方和利益协调方,在优势物联网企业和房地产相关企业之间实现强强联合,适合应用于开发建设综合化、示范性的大型房地产项目;从房地产行业自身发展的角度,房地产企业主导型的商业模式对房地产企业的能力提出了更高的要求,是实现物联网在房地产领域可持续性应用的商业模式。

This article explores how firms extract value from the Internet of things(Io T)technology by analyzing its applications and business models in the real estate field.The typical applications include the Entrance Guard System,the Smart Home,the Intelligent Residential District and the Intelligence Community.In the early stage of promoting the Io T technology application in the field of real estate,the government-led business model can let the public be familiar with the Io T technology and get used to it;in the business-government collaborative business model,government acts as supporter and interest coordinator,the leading Io T enterprises and real estate enterprises create powerful combination.This business model is suitable for developing large demonstration real estate projects.From the perspective of the real estate industry development,we should cultivate the real estate enterprise-led business model to promote the international competitiveness of the real estate industry.