房地产众筹发展模式研究

Research on the Development Mode of Real Estate Crowdfunding

近几年我国房地产市场逐渐进入白银时代,房地产企业面临严重的库存高、融资难等问题,房地产众筹则成为房地产企业的转型之路。通过分析我国房地产众筹的发展情况、发展模式及典型案例等,研究发现我国房地产众筹仍处于起步阶段,主要以营销型、投资型为主,而集体定制模式的房地产众筹颇具潜力,针对目前存在的问题,提出一些解决对策。

In recent years,China's real estate market has gradually entered the era of real estate, real estate enterprises are facing serious problems of high inventory,financing difficulties,real estate crowdfunding would become the transformation of the road of real estate companies.This paper mainly analyzes the development of real estate crowdfunding in China,the development model and the typical case,the research found that the real estate crowdfunding is still in the initial stage of development,mainly in marketing,investment oriented,and the collective customization mode of real estate crowdfunding has considerable potential.And for the current model of the problem,put forward some countermeasures.