网络舆论管理视角下的大学生主流意识形态认同机制探究

Students Study the Mainstream Ideology of Identity Mechanism Network Media Management Perspective

随着互联网的深入和普及,网络舆论对大学生主流意识形态认同教育的影响越来越明显。尤其是网络文化和思潮的泛滥,舆情网络化和群体极化,新媒介舆论场的出现等对大学生主流意识形态认同教育提出了新的挑战。因此,健全和完善网络舆论管理机制,引导高校网络舆情,借助新媒介网络舆论场的作用开展主流意识形态认同教育显得很有必要。

With the depth and popularity of the Internet,network media influence on college students agree with the mainstream ideology education more and more obvious.Especially flooding,networking and group polarization of public opinion,there is a network of cultural and ideological trend of new media and other opinion field of education for college students agree mainstream ideology presents new challenges.Therefore,a sound management system and improve the network of public opinion to guide the university network public opinion,with the role of the new media network to carry out public opinion field agree mainstream ideology education becomes necessary.