山西面食与旅游开发

"世界面食在中国,中国面食在山西"是对山西面食的高度评价。山西面食在开发中存在着品种单一、宣传力度不够、开发力度不够等问题。鉴于此,笔者大胆地将面食与旅游有机地结合在一起,科学地分析旅游市场,试图找到面食文化与旅游的合适切入点,将面食产品中的"食"和"游"充分发挥,让面食不仅可以满足游人食欲的需要,更是一种艺术的享受,是增加知识、探索民间文化的载体。通过推荐几条有代表性的面食旅游线路。让面食成为山西旅游宣传的一张名片和山西旅游的创新产品,让"晋食天下"的品牌打得更响亮。

'the world wheaten food in China,the Chinese wheaten food in Shanxi' is to the Shanxi wheaten food strong approval.The Shanxi wheaten food has the variety in the development to be unitary,propaganda dynamics is insufficient,development dynamics insufficient and so on questions.In view of this,the author boldly the wheaten food and the traveling organically unifies in together,analyzes the tourist market scientifically,attempted to find the wheaten food culture and the traveling appropriatebreakthrough point,'the food' and 'toured' the full display the wheaten food product,enabled the wheaten food not only to bepossible to satisfy the tourist appetite the need,was one kind of artistic enjoyment,was increases the knowledge,the explorationfolk culture carrier.through recommends several to have the representative wheaten food tourist route.Enable the wheaten food tobecome Shanxi to travel the innovation product which a propaganda name card and Shanxi travel,lets 'the Jin food world' thebrand hits resoundingly.