基于顾客多样化需求的酒店个性服务探讨

社会的发展使得旅游者个体独立意识越来越强烈,旅游需求发生深层次变化,传统的、同质的标准化服务已不能满足和适应市场竞争的需要,在规范化服务基础上的个性化服务逐渐成为旅游酒店业发展的新趋势和新方式。

The social development of individual independent travelers make sense of increasingly strong,deep-seated changes in tourism demand occurs,the traditional,homogeneous and standardized services can not meet the needs of market competition,based on the standardization of services,personalized service become a new tourist hotel industry trends and new ways.