摘要
企业报刊是企业文化建设的重要组成部分,也是企业思想战线的重要阵地。以科学发展观为指导,做好企业报刊的文化管理,促进企业文化建设,推进企业整体效益的实现很有必要。本文就国有大型企业的企业报刊文化管理的理念与做法进行了探讨。
The corporate culture corporate press is an important part,but also the important position of ideological front.The scientific outlook on development as guidance to better manage corporate newspaper culture,and promote corporate culture and promote the realization of their overall effectiveness is necessary.This large state-owned enterprises for the Newspaper Enterprise management philosophy and practices are discussed.
出处
《改革与开放》
2011年第1X期80-80,82,共2页
Reform & Openning
关键词
企业报刊
文化管理
企业文化
corporate press,culture management,corporate culture