文化外交与城市形象的建构——以扬州对韩交流为例

Cultural diplomacy and city image building: Yangzhou city's interaction with the Republic of Korea as an example

历史上,扬州是东南地区的大都会,连接着陆上丝绸之路和海上丝绸之路,一直是对外交往的重要城市之一,多年来扬州充分挖掘和利用宝贵的历史文化遗产,以崔致远、鉴真、普哈丁、马可·波罗等先贤为文化桥梁,不断加强对韩国、日本、中东、意大利等地区和国家的文化交流,极大地提升了扬州历史文化名城的城市形象和美誉度,扩大了在国际上的影响。其中,从2001年起,扬州以崔致远为主题,推动对韩国的全方位交往,逐渐将自身打造为中韩文化交流中心。

Historically, Yangzhou was a major metropolis in Southeast China and an important city in Chinese diplomacy that connected the ancient Silk Road on land and the maritime Silk Road. The Yangzhou government has been making good use of the city's historical legacy in diplomacy. The city has strengthened its interactions with ROK, Japan, the Middle East and Italy by taking advantage of the historical heritage left by such figures as Choe Chiwon, Jianzhen, Puhaddin and Marco Polo. These efforts have helped improve Yangzhou's image, reputation and influence in the world. From 2001, Yangzhou has deepened its cooperation with ROK through focusing on Choe Chiwon, and gradually made itself a central city for bilateral cultural exchanges between China and ROK.