浅谈基于“一带一路”的企业公共外交

On Enterprise Public Diplomacy in the ‘One Belt, One Road' Initiative

公共外交是企业履行其社会责任的高级形式。我国走出去的企业不仅要面对国内外复杂的社会舆论环境,还要面对自身缺乏公共外交意识、缺乏熟悉国际市场规则规范与精通跨文化交流的专业型人才的困境。为顺利推进建设,增加沿线国家间的经济合作,促进走出去企业的自身发展,企业应结合自身实际,提升企业开展公共外交的意识和能力,深化企业对新时代国际环境、企业所在国的人文风俗的认知,加快专业型人才队伍的建设。同时,政府应重视走出去企业发展公共外交,探索具有中国特色的企业公共外交模式。

Public diplomacy is a high-level form of enterprises' practice of their corporate social responsibilities. Chinese enterprises face a complicated public opinion environment at home and abroad in the process of going global. They also have to overcome difficulties arising from their lack of public diplomacy consciousness, understanding of international market rules, and personnel talented in cross-cultural communication. To advance the construction of One Belt, One Road and encourage Chinese enterprises to go out, these enterprises should increase their awareness of corporate public diplomacy and improve their ability in this regard; deepen their understanding of the international environment, including the culture and customs in foreign countries; and accelerate the development of professional talent. At the same time, the government should attach significance to these enterprises' role in public diplomacy, and explore corporate public diplomacy models with Chinese characteristics.