摘要
伴随着1990年代印度对信息管理的放松,美国媒体进军印度市场并终成蔚然大观。通过以社交媒体影响印度"会话方式"、以有线电视对印度进行"认知塑造"并对印度媒体报道框架进行潜移默化的引领,美国媒体在议程设置、内容控制、事件解释等层面拥有了对印度的结构霸权和话语权力。
Since India relaxed its information control in the 1990 s, US media outlets have made marked achievements in expanding their market in India. They influence India's discourse though social media, shape India's recognition by cable networks, and lead Indian media's reporting by setting the agenda. US media organizations acquire their structural hegemony and discourse power towards India through agenda setting, content control, and event explanation.
出处
《公共外交季刊》
2016年第3期92-98,127-128,共9页
Public Diplomacy Quarterly
