战略引领、有所作为与文化自信——中国企业公共外交的新发展

Strategic leadership, proactivity and cultural confidence: emerging trends of Chinese companies' public diplomacy

战略引领、有所作为与文化自信,是十八大前后中国企业公共外交呈现的新发展。具体来说,中国企业更加注重在标准制定和话语权方面的战略引领作用,更加主动有为地推进投资东道国和母国之间不同层级的政府、行业协会之间的友好交流和伙伴关系的确立,更加自信地展示基于中国传统文化和企业自身文化的价值理念。这些新发展是中国企业更深、更广、更成熟、更自信地参与全球市场竞争和合作的体现,也是中国综合实力发展壮大、更深程度参与全球治理的体现。

Strategic leadership, proactivity and cultural confidence constitute emerging trends in the public diplomacy of Chinese companies before and after the 18 th CPC National Congress. In specific terms, Chinese companies pay more attention to strategic leadership in establishing standards and creating a stronger voice, more actively promote friendly exchanges and partnerships between governments and industrial associations at different levels in countries where investments come from and where investments are directed, and more confidently exhibit values and concepts based on Chinese traditional culture and modern corporate culture. These new trends are a reflection of Chinese companies now partaking in global market competition and cooperation in a more profound, broader, more mature and confident way, and also a demonstration of China's growing strength and engagement in global governance.