摘要
在中国企业"走出去"风起云涌的大背景下,国际经营活动更加频繁和深入,企业涉外管理也逐渐从偶发走向常态、从局部走向全面,成为影响企业国际化经营成败的重要因素。应建立与企业国际化战略目标相匹配的涉外管理组织保障体系,以国际化战略为牵引,构建企业公共外交层级的涉外管理业务体系,以流程管理为抓手,打造集团全方位一体化的涉外管理信息系统平台。
There has been an increase in frequency and depth of international management activity, corporate international management gradually changes from isolated incidents to normality, from certain respects to all respects, becoming the key factor for the success of an enterpise's internationalization management. Efforts should be made to provide institution structure of international management organization comparable to corporate internationalization strategy, build corporate public diplomacy system comparable to its management and put in place international management information system platform emphasizing management process.
出处
《公共外交季刊》
2017年第4期77-84,134,共9页
Public Diplomacy Quarterly