中国企业公共外交的现状、特点与模式:基于企业案例的研究

Current situation, characteristics, and mode of Chinese corporate public diplomacy: a research based on corporation case studies

中国企业公共外交模式已形成以海尔为代表的品牌建设模式、以中化集团为代表的社会责任模式、以国家电网为代表的战略引领模式、以中石油为代表的文化自信模式和以神华集团为代表的主动作为模式,正从自觉和活跃中走向成熟。中国企业公共外交的新动向,彰显了中国企业实力的不断增长、中国企业国际经营管理能力的逐渐成熟和中国综合国力的显著提升。

The Chinese corporate public diplomacy mode is attaining maturity and is comprised of five sub-modes: mode of brand building represented by Haier, mode of social responsibility represented by Sinochem, mode of strategic leadership represented by State Grid, mode of culture confidence represented by Sinopec, and mode of active action represented by Shenhua Group. New trends of China's corporate public diplomacy show a continuous increase of Chinese companies' power, the gradual maturity of international managerial ability, and great progress of China's general national power.