公共外交视角下的中国企业海外社会责任

Overseas Social Responsibilities of Chinese Businesses:a Public Diplomacy Perspective

'走出去'战略尤其是'一带一路'倡议提出以来,中国企业国际化步伐加快,其海外投资、建设和经营活动迅速发展。同时,中国企业公共外交和企业海外社会责任议题也受到关注。本文通过分析企业海外社会责任与公共外交的紧密联系,梳理中国企业海外社会责任的主要活动,并就通过企业海外社会责任推动公共外交提出建议。企业社会责任(Corporate social responsibility,简称CSR)

Since the proposal of the "going global" strategy and particularly the BRI, Chinese businesses have stepped up their expansion overseas by rapidly increasing their outbound investment, construction projects and business operations. In the meantime, the issues of conducting public diplomacy and fulfilling their overseas social responsibilities by Chinese businesses have come under the spotlight. This paper is an attempt to discuss the main activities of overseas social responsibilities of Chinese enterprises by examining the close ties between overseas social responsibility and public diplomacy of Chinese enterprises, and put forward proposals for enterprises to performing overseas social responsibility through public diplomacy.