新闻发言人如何发出“国内外好声音”

How Can Spokespeople Give a Positive Voice to Chinese and Foreign Media?

新闻发言人作为体现一个国家'软实力'的传播路径,是塑造国家形象、提升国际舆论和维护国家利益的需要。在全球化的时代,新闻发言人必须有应对本国舆论'内忧'和'外患'的新思路和新视野。对建立新闻发言人制度最为关心的是社会大众,最直接受益的也是社会大众,因为它满足了普通民众的信息知情权。

As a channel to reflect a country's soft power, spokespeople satisfy the need for building national image, enhancing international public opinion and safeguarding national interests. In the age of globalization, Chinese spokespeople must acquire new thinking and vision to deal with challenges from Chinese and foreign media.