中国在东南亚国家软实力建设的拓展空间

Increasing China's Soft Power in Southeast Asia

从近年来东南亚各国的民意调查来看,中国在东南亚国家的软实力建设情况仍不容乐观。本文分别从"官方"和"民间"两个层面的建设路径分析中国在东南亚软实力建设情况,提出在民间层面发挥个人对个人传播的优势能够补充官方层面软实力建设的不足,为进一步拓展中国在东南亚国家的软实力建设空间提供助力。

Public opinion polls and surveys in recent years in Southeast Asian countries show China needs to increase its soft power in these countries. The author undertook an analysis of the current situation of China's soft power in Southeast Asia in government and non-government domains and argues that person-toperson communication would serve as a supplement to the governmental efforts and help to strengthen China's soft power in the region.