企业家群体在公共外交中的作用——以浙商为例

The Role of Entrepreneurs in Public Diplomacy: A Case Study of Zhejiang Businessmen

在古'丝绸之路'中,商人群体在中外文化交流互鉴和国家形象的构筑传播中扮演过重要角色。新时代,'一带一路'倡议为我国企业'走出去'提供了广阔天地,企业家群体成为中国公共外交领域的新锐力量。作为一支活跃的企业家群体,浙商在中外民心相通的实践中积累了大量经验,为我国公共外交的开展提供了有益启迪。

On the ancient Silk Road, merchants played an important role in the cultural exchanges between China and foreign countries and in the construction and dissemination of national image. In the new era, the Belt and Road Initiative has provided a broad platform for Chinese enterprises to 'go global', and entrepreneurs have become a new force for China’s public diplomacy. As active businessmen, Zhejiang entrepreneurs have collectively accumulated a lot of experience in the people-to-people communication between China and foreign countries, which provides beneficial enlightenment for the development of public diplomacy in China.