中国5A级景区分布及网络关注度空间格局研究

Spatial patterns of 5A-level tourist attractions and their nework attention degrees in China

景区网络关注度对景区营销、景区管理具有重要意义。基于百度指数,运用GIS技术,对2017年全国31个省市区(不含港澳台)249家5A级景区空间分布及网络关注度空间特征进行分析。结果表明:1)全国5A级景区分布与网络关注度集中分布特征明显;2)5A级景区空间分布特征为二条富集带(太行-伏牛富集带和鲁中南富集带)、二个主中心(长三角与环京津)、七个次中心(西安、长沙、广州等);3)5A级景区网络关注度表现为一条高关注带(太行-伏牛-秦巴-武陵)、三个主中心(长三角、环渤海、川北)、五个次中心(济南、西安、武汉、成都和广州);4)5A级景区分布与网络关注度分布具有一定的空间耦合性,在京津地区、长三角、珠三角集聚较为明显,网络关注度更向中部集中;5)网络关注度空间分布格局是旅游资源禀赋、交通条件、经济发展水平等综合作用的结果。从全域旅游角度,建议优化5A级景区分布格局,均衡区域旅游经济发展差异;同时,加强区域协作,加大景区联合营销,实现区域旅游多赢目标。

Network attention is of great significance to scenic spots marketing and visitor reception.Based on the Baidu Index,taking 249 5A-level scenic spots in 31 provinces and cities(excluding Hong Kong,Macao and Taiwan)as an example,by using GIS technology,the spatial distribution of 5A-level scenic spots and the spatial distribution of network attention were analyzed.The results show that:1)The spatial distribution of the national 5A scenic spots is agglomerated.The overall characteristics are:high in the east and low in the west;concentrated in the east and scattered in the middle;spatial distribution shows two enrichment zones,two enriched main centers and seven enriched sub-centers.2)The spatial distribution of 5A level scenic spots network has a significant agglomeration distribution trend,which is dense in the east and sparse in the west.The spatial pattern is one high concern zone,three main centers of attention and five attention sub-centers.3)The spatial distribution of the 5A level scenic spots and the network attention degree are coupled,especially in the Beijing-Tianjin,Yangtze River Delta,Pearl River Delta,but there are some exceptions.Both have spatial agglomeration characteristics,while network attention is more concentrated in middle China.4)The spatial distribution pattern of network attention is the result of the comprehensive effect of regional scenic spot distribution,tourism resource endowment,traffic status and economic development level.It is recommended to optimize the distribution pattern of the 5A-level scenic spots and balance the differences in regional tourism economic development.Finally,strengthen regional cooperation and strengthen the alliance between the scenic spots to achieve a win-win situation for tourism.