期刊文献+

我国中小企业实施CRM面临的关键问题 被引量:1

Essential Questions about the CRM Implementation in Our Country' S Mid- and Small- Scale Enterprises
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摘要 本文针对当今我国中小企业的现状 ,从实施CRM入手 ,重点分析了CRM系统在中小企业网络市场中的作用 。
作者 刘岚
出处 《科技管理研究》 2002年第5期35-37,共3页 Science and Technology Management Research
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参考文献2

  • 1菲利普.科特勒.市场营销管理[M].人民大学出版社,1997..
  • 2Ravi Kalakola Andrew B Whinston.电子商务管理指南[M].北京:清华大学出版社,2000,5..

同被引文献18

  • 1ERP专栏[EB/OL]. http: //www. sjzri. edu. cn/student/a/8/erp/erp3. htm.
  • 2Elisabeth JUmble, Ronald R Haft. Enterprise resource planning: Implementation procedures and critical success factors [J]. European Journal of Operational Research. 2003, 146:241~257.
  • 3Joseph Roy Muscatello. An exploratory study of the implementation of ERP [ D] America: Cleveland State University , 2002.
  • 4Saud Al - Sehali . The factors that affect the implementation of enterprise resource planning in the international Araba Gulf States and united states companies with special emphasis on SAP software [ D ]. America:University of Northern Iowa, 2000.
  • 5Hecht B. Choose the Right ERP Software [J]. Datamation, 1997,3:50~53.
  • 6C G Ash, J M Burn. A strategic framework for the management of ERP enabled e - business change [J]. European Journal of Operational Research. 2003, 146:374 ~ 387.
  • 7Majed Al - Mashari, Mohamed Zairi. Supply - chain re - engineering using enterprise resource planning (ERP) systems: an analysis of a SAP R/3 implementation case [J]. International Journal of Physical Distribution & Logistics Management, 2000, 30 (3/4): 296 ~ 331.
  • 8Hongjiang Xu, Jeretta Horm Nord, Noel Brown, et al. Data Quality[J]. Issues In Implementing An ERP Industrial Management & Data Systems , 2002, 102/1:47 ~ 58.
  • 9陈翔.ERP实施的关键因素[EB/OL].http://www.sjzri.edu.cn/student/a/8/erp/erp3.htm.
  • 10Jose Manuel Esteves. A goal/question/metric research proposal to monitor user involvement and participation in MIS implementation projects[J]. Information Resources Management Association Conference (IRMA), 2003, (4): 325~327.

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