中国汽车企业海外投资现状及风险分析

Current Situation and Risk Analysis of Overseas Investment of Chinese Automobile Enterprises

中国做为世界第二大汽车消费国,近年来汽车企业迸发出前所未有的发展动力,涌现出许多优秀的自主汽车企业,诸如奇瑞、吉利、BYD、长城等。然而激烈的汽车市场竞争中,自主汽车企业在国内的消费市场中所占份额远不如外资、合资企业,国际竞争力偏弱,相对于外资、合资车企,自主车企更加迫切的希望打开国际市场。打开国际汽车市场就不可避免的存在海外投资。海外投资方式的选择,直接影响国际化策略实施的成功与否。因此,本文对自主车企的海外投资现状及其面对的风险进行分析,结合自身在车企的工作案例,希望对自主车企海外投资能有一些指导意义。

China has become the world's second largest consumer of automobiles. In recent years,auto companies have developed unprecedented momentum of development,and have emerged many outstanding auto companies such as Chery,Geely,BYD and Great Wall. However,the fierce automobile market competition,autonomous car companies in the domestic consumer market share is far less than foreign investment,joint ventures,international competitiveness is weak,relative to foreign investment,joint venture prices,autonomous car prices more urgent hope to open the international market.Open the international auto market is inevitable in the presence of overseas investment. The choice of overseas investment,a direct impact on the success of the implementation of international strategy or not. Therefore,this paper analyzes the current situation of overseas investment and the risks faced by self-owned car enterprises,and concludes with some of their own work cases in automobile enterprises,hoping to have some guiding significance for overseas investment.