提升我国新能源客车企业营销竞争力的研究分析

Research on the Marketing Competitiveness of New Energy Bus Enterprises in China

受能源危机与环境问题的影响,新能源汽车产业借着"低碳生活"的春风,成为汽车行业的主要发展方向。2015年,中国超过美国成为全球最大的新能源汽车产销国。其中,新能源客车企业由于其大众用途在政策上获得国家更多扶持,如何抓住这一发展机遇实现转型升级成为企业的首要目标。本文重点分析了新能源客车的营销优势,从多方面提出了提升新能源客车企业营销竞争力的具体措施。

By the energy crisis and the impact of environmental problems, the new energy automotive industry by 'low-carbon life' spring, become the main development direction of the automotive industry. In 2015, China surpassed the United States to become the world's largest producer and exporter of new energy vehicles. Among them, the new energy bus companies because of its public use in the policy access to the country more support, how to seize this opportunity to achieve transformation and upgrading to become the primary goal of the enterprise. This paper focuses on the marketing advantages of the new energy bus, and puts forward the concrete measures to enhance the marketing competitiveness of the new energy bus companies from various aspects.