烟草经济新常态下卷烟品牌营销策略分析

Analysis on Brand Marketing Strategy of Cigarette Brand under the New Normal Economy of Tobacco Economy

随着经济的不断发展,我国烟草的品牌营销与发展也取得了较大的成功。因此,本文基于经济新常态的背景下对我国烟草经济的卷烟品牌营销发展过程中出现的问题进行深入的探讨与分析,以便于能够更好的为我国卷烟行业的品牌营销发展提供相关的建议。

With the continuous development of economy, China's tobacco brand marketing and development has also achieved great success. Therefore, this article based on the new economic background under the background of China's tobacco industry, cigarette brand marketing development process in-depth discussion and analysis, in order to better for China's cigarette industry brand marketing development to provide relevant recommendations.