信息时代企业营销人员能力素质研究

Research on the Qualities of Enterprise Marketing Personnel in Information

90年代初,无线电通信的发明,标志着信息时代的到来。随着互联网技术和电子商务的兴起,传统的市场营销模式势必被信息时代的网络营销,移动通信等营销方式取代。如何在信息经济条件下开展网络营销,充分发挥网络低成本,快传播,高效率的特点,是每一个现代企业都需要思考的问题。本文通过文件研究法和对比分析等方法,对信息时代企业营销人员能力素质进行分析,包括业务技能,谈判能力,理解能力等,接着,围绕我国当前企业营销人员素质现状展开研究,扬长避短。最后,结合信息时代优势,从国家层面,企业层面以及营销人员层面提出信息时代下培养企业营销人员能力素质的对策,并对其前景进行分析预测。

In the early 1990 s, the invention of radio communication marked the arrival of the information age. With the rise of Internet technology and e-commerce, the traditional marketing model is bound to be information age network marketing, mobile communications and other marketing methods to replace. How to carry out network marketing under the information economy conditions, give full play to the network low cost, fast spread, high efficiency characteristics, every modern enterprise needs to think about the problem. In this paper, through the methods of document research and comparative analysis, this paper analyzes the quality of enterprise marketing personnel in the information age, including business skills, negotiation ability and understanding ability. Then, it focuses on the current situation of the quality of marketing personnel in our country. Finally, combined with the advantages of the information age, from the national level, the enterprise level and the marketing staff level under the information age to cultivate the ability of enterprise marketing staff quality countermeasures, and its prospects for analysis and forecast.