企业市场营销管理中敏捷性营销模式研究

Research on Agile Marketing Model in Enterprise Marketing Management

在现代企业中,对于企业来说要想获得长远发展,抓住市场发展机遇,提高自身竞争实力,就需要在营销策略上进行创新和完善,跟上时代发展的步伐。在企业的管理模式中,需要坚持以市场为导向的原则,形成可以满足市场需求的营销管理手段,实现企业经营效益的最大化,本文就从市场营销的角度对当前企业管理中的敏捷性营销模式进行了分析。

In modern enterprises, for enterprises to get long-term development, seize the opportunity of market development, improve their own competitive strength, it is necessary in the marketing strategy to innovate and improve, keep up with the pace of development of the times. In the enterprise management mode, it is necessary to adhere to the principle of market-oriented, to form a marketing management means to meet the needs of the market, to maximize the business efficiency of the enterprise, from the perspective of marketing on the current enterprise management in the agile marketing The model was analyzed.