《申报》中的轮船招商局词频研究

Study on the Word Frequency of China Merchants Company in Shen Bao

借助大型数据库对《申报》中的招商局词频进行检测,是开展企业计量史研究的尝试。统计结果不仅可大致勾勒招商局在近代中国媒体视野中的呈现频度及其流变态势,而且可以提供一个近代中国认识和关注轮船招商局的'社会场',从中可以获知招商局在媒界中的'政治印象'、'公司印象'与'业务印象',有助于反映其动态发展过程。

The word frequency of the China Merchants Company(CMC) in Shen Bao could be detected by using the large-scale database, in order to carry out the study of enterprise measurement history.The statistical results can not only outline the frequency of CMC and its trend in the view of modern Chinese media, but also can provide a "social field"by which the modern Chinese paid attention to CMC, from that, the "political impression","corporate impression" and "business impression" in the media can be understood thoroughly, which would be useful to study the dynamic development process of CMC.