中国旅游文化中重人传统的旅游价值及其发掘

The Tourism Value’s Analysis and Exploration of the Tradition of “Respecting Human” in Chinese Tourism Culture

中国旅游文化在漫长的历史进程中不但与中国传统文化相生相长,紧密相关,更在旅游主体文化和旅游客体文化的互动中形成了重人传统,主要表现在重视人的因素在景观成名中的作用和重视人的感受在旅游体验中的价值两个方面。旅游文化的这一重人传统具有重要的旅游认知价值、旅游经济价值和旅游文化价值。通过丰富文化内涵、开发特色旅游产品、整合开发资源、强化市场营销和引导游客文化解读等途径,不但可以充分发掘重人传统的旅游价值,更能提高旅游者旅游体验的质量。

Chinese tourism culture and Chinese traditional culture are co-existing and interacting with each other during the long historical process. China’s glorious tradition of culture has not only accomplished a richly colorful content of Chinese tourism culture, but also made Chinese tourism culture accumulate multitudinous cultural traditions. By the interaction and communication between the tourism subject culture and the tourism object culture, one kind of traditional culture known as 'Respecting Human' has been formed. In a way, this tradition holds what can be called a 'scenic spot', mostly because it is inextricably linked to 'celebrities'. The formation of this kind of tradition is mainly influenced by the ancient thoughts of Taoism and Confucianism, which advocates 'Respecting life and human beings' and 'Emphasize human affairs like ghosts and gods'. from this level, the tradition of 'Respecting Human' not only emphasizes the importance of human beings themselves, but also emphasizes the importance of valuing the natural myriad things that originate from human. Therefore, the main manifestation of the 'Respecting Human' tradition in Chinese tourism culture not only pay attention to the vital role of human factors in the fame of the scenic spot, but also to the value of human feelings in the tourist experience. No matter how rich the concrete content of the 'Respecting Human' tradition in Chinese tourism culture, its manifestation can be understood from the above two levels. This 'Respecting Human' tradition of Chinese tourism culture has a significant impact on the modern tourist activities. For tourists, the key to appreciate the tourist landscape lies in the feeling and experiencing from its inner cultural connotations. For tourism developers and operators, the full exploration of cultural factors related to historical celebrities is often the key to improve the visibility of tourism landscape and the competitiveness of tourism products. In general, it has important tourism cognitive value, tourism economic value and tourism cultural value, which can not only influence and restrict people’s spiritual life by guiding tourists’ values and aesthetics, but also stimulate tourism consumption and promote the development of regional tourism industry and tourism economy. It can also promote the development of tourism culture and the protection and inheritance of traditional culture. Since the tradition has such an important value, it is necessary to take reasonable measures to make its value come true. Such as enriching the cultural connotation of scenic spots by gathering the material, analyzing the connotation, refining the core and jointly developing. Developing the feature tourist products by constructing the physical carrier, developing the tourist derivatives and designing tourist routes. Realizing the resource integration and marketing by doing a good job in resource zoning and combination development, brand shaping and marketing. Guiding the tourists’ cultural interpretation by the all-round interpretation of cultural connotation and the provision of perfect tour guide service. Through the above methods,we can not only fully explore the tourism value of 'Respecting Human' tradition, but also improve the quality of tourists’ travel experience.