“摸着石头过河”:动态与复杂环境下企业战略管理的新诠释

Crossing the River by Feeling the Stones:The New Interpretation of Strategic Management under Dynamic and Complex Environment

中国杰出企业的战略管理者对"摸着石头过河"的战略管理实践偏好,其实挑战或者否定的是以理性主义为主导的传统企业战略管理理论,而不是以有限理性主义为主导的现代企业战略管理理论。这恰好表明中国杰出企业在如何运用企业战略管理应对动态和复杂环境的影响上已经走在了多数国内企业战略管理学者的前面。鉴于此,运用有限理性主义为主导的现代企业战略管理理论,深入分析转型期中国杰出企业"摸着石头过河"的战略管理实践,不仅有利于推动中国企业战略管理理论的发展,而且能够帮助解决现代企业战略管理理论在逻辑体系上存在的两大矛盾,即"动"与"静"和"理性"与"非理性",从而推动中国企业战略管理学界为构建动态和复杂环境下的企业战略管理逻辑体系做出基于中国情境的理论创新。

Outstanding Chinese enterprise strategic managers tend to express their success of strategicmanagement by'crossing the river by feeling the stones'. In terms of how to view this expression and interpretits connotation,obvious differences exist in the domestic academic circle of strategic management,which hasled to the reflection on the context change and logical reconstruction of the strategic management theory. Thispaper argues that the preference of ‘crossing the river by feeling the stones’ by those strategic managers actu-ally challenges the traditional strategic management theories dominated by rationalism,rather than the modernstrategic management theories dominated by bounded rationalism,which demonstrates their strategic manage-ment practice in response to dynamic and complex environments is ahead of current theories. Furthermore,this paper uses bounded rational strategic management theories to analyze the strategic management practice ofChinese enterprises in the transition period,which can not only help us to reveal the practical value of‘cross-ing the river by feeling the stones’ in response to the dynamic and complex environment,but also to solve thetwo major contradictions of logic system of modern strategic management theories. By this way,the Chinesestrategic management scholar will make theoretical innovation based on Chinese context in the dynamic andcomplex environment to build the logic system of strategic management.