不同渠道权力结构下的供应链企业社会责任与产品质量研究

A Study on Corporate Social Responsibility and Product Quality in Supply Chains under Different Channel Power Structures

针对"供应链企业为什么在生产运作前履行社会责任"这一问题,构建一个制造商与零售商共同履行企业社会责任的供应链博弈模型,基于渠道权力结构,考察企业社会责任对供应链产品质量与盈利性等的影响,并研究供应链最优社会责任决策问题。研究表明:履行社会责任有助于提升供应链产品质量与产品需求,且适当的社会责任有利于供应链企业盈利性的增加;社会责任效率的增加可促进企业社会责任、产品质量、产品需求与盈利性的增加;较大的渠道权力有利于供应链企业获得较大的利润,而渠道权力相当时供应链企业社会责任程度最大。

To address the question of why firms in supply chains implement the social responsibility before the production and operation,a supply chain game model where a manufacturer and a retailer implement the corporate social responsibility cooperatively is built to investigate the impacts of the corporate social responsibility on the firms’product quality and profitability under different channel power structures,and then study the optimal social responsibility decision making.The results show that:implementing corporate social responsibility can contribute to improve the product quality level and the product demand,but only an appropriate level of the social responsibility can lead to a higher profitability in supply chains;An increase in social responsibility efficiency leads to a higher corporate social responsibility degree,product quality level,product demand,and profitability for supply chain members;Gaining more channel power contributes more to each supply chain member,but the equal power between supply chain members would lead to the highest degree of the corporate social responsibility.