高校导入CI系统的基本构想

The Basic Theory of Cl System being Instructed to the University

高等教育的发展迫切要求高校尽快实施形象战略,塑造个性化的大学形象,CI系统的导入就是适应了这种需求。本文系统地探究了高校形象战略的内涵、原则,提出了高校理念设定的基本思路,具体分析了高校形象的基本构成要素,为高校管理的战略化、科学化提供了一个新思路。

Following the development of higher education, the image strategy should be carried out in the university to increasing it's individual style. CI (Corporate Identity) System has being instructed to the university for suiting the needs of about requirement. In this paper, the image strategy (including idea implication and principle) of university was researched by systematic way. The basic theory of university implication was designed. The basic factor of structure of university's image was analysed. A new way was promoted that will make the administration of university more scientific and strategic.