浅谈延边旅游产品形象的定位和开发

On the Orientation and Exploitation of Yanbian Tourist Products' Images

对旅游产品形象进行定位是有其必要性的。延边旅游产品形象的定位是"一山一江一村",随着延边旅游业的发展,应该将其调整为"一山一江一市一村",同时要大力开发延边旅游产品的新形象。

Now the orientation of Yanbian tourist products' images is 'One Mountain -One River -One Village'. With the development of Yanbian tourism ,we should adjust it to 'One Mountain -One River-One City -One Village'.Meanwhile ,we should devote major efforts to exploiting new images of Yanbian tourist products.