论现代企业品牌管理

Article Brand Management of Modern Enterprise

美国经济的衰退和全球高新技术市场的增长滞缓 ,给寻求跨地域发展的企业投下了重重的阴影 ,以往成功的经验已不足以借鉴。中国企业目前所具有的竞争力只能保持 3- 5年的时间。加入WTO后 ,中国企业品牌的寿命周期将会大大缩短。面对国际、国内环境的巨大变化 ,企业品牌的核心竞争力必须进行重新评价和创意。

Chinese enterprises can maintain competitive ability just about 3 to 5 years. Joining the WTO, the life period of Chinese enterprises'article brand will be greatly shortened.Facing the huge change of the world and domestic environment, the nuclear competitive ability of the enterprises must be appraised and thought over again.