广告传播流程及其元素分析

Analysis on the Publicizing Process of Advertising and Its Elements

针对广告传播流程及其广告信源、信息和受众等元素的特性 ,运用大众传播学和视知觉心理学的基本理论 ,进行客观而深层地分析 ,研究广告作为一种特殊的大众化传播的基本模式 。

This article, focusing on qualities of elements in advertising process, such as receivers, information, sources of information, etc., with the application of the primary theories in mass publicity, visual conveyance and psychology, undertakes an objective and thorough analysis on the major patterns of advertising --a special method of mass publicity, scientific proceedings of advertising and how to achieve the maximum of publicizing effect.