高校图书馆官方微信经营策略研究

Research on the Business Strategy of University Library's Official WeChat

对当前高校图书馆官方微信经营管理的现状进行分析,主要表现为微信内容单一,微信平台热键设置不合理以及对微信服务重视程度不足等方面,提出了功能吸引,全面推广以及广泛合作等新时期背景下高校图书馆微信经营管理策略。

This article analyzes the current situation of university library official WeChat management which reflects its defects in several aspects such as the single content,unreasonable hotkey settings and the lack of emphasis on WeChat service,etc. Itraises management strategiesincluded functional attraction,comprehensive promotion and extensive cooperation under the new period of internet.