基于微信公众平台的高校图书馆信息服务研究

Research on University Library Information Service of Wechat Public Platform

微信公众平台是针对企业、媒体、机构等团体用户提供订阅服务的自媒体平台。高校图书馆应明确微信服务定位,利用微信公众平台的基本功能提高图书馆信息服务水平及扩大图书馆服务影响力。

WeChat public platform is a self- media platform which provides subscription services for enterprise,media and institutions. University library should acknowledge the orientation of WeChat service and use the basic function of WeChat public to raise the level of library information service and expand library service influence.