社交阅读语境下的公共图书馆资源营销实践——以“佛山领读者”项目为例

Practice on the Resource Marketing of Public Libraries in the Context of Social Reading ——Take Project of Foshan Leading reader as an Example

移动互联网和智能移动终端的普及导致阅读资源的生产、传播出现结构性重组。多元化、社交化的阅读平台不断涌现,为公众带来丰富的阅读体验,也为公共图书馆阅读服务的发展带来经验和挑战。佛山市图书馆'佛山领读者'项目通过重新审视自己的资源结构,调整资源推广的方式,力求在社交阅读蓬勃发展当前,把握先机,增强用户黏度,提升服务效能,推动业务创新发展。

The popularity of mobile Internet and smart mobile terminals has led to the restructuring of the production and dissemination of reading resources.Diversified and social reading platforms are constantly emerging,bringing rich reading experience to the public,as well as challenges to the development of reading services in public libraries.Re-examining its resource structure and adjusting the way of resource promotion,Foshan Library’s'Foshan Leading Reader'project seeks the opportunities to enhance user visibility and service efficiency to promote business innovation.