新媒体环境下公共图书馆宣传推广工作探析——以广州图书馆语言学习馆为例

Exploration and Analysis on Propaganda and Promotion Work of Public Libraries under New Media Environment——Taking the Language Learning Center in Guangzhou Library as an Example

新媒体环境下,信息技术和移动互联网正飞速发展,人们获取知识和利用资源的方式正发生着变化,公共图书馆的服务宣传推广工作面临新的挑战和难得的发展机遇。如何利用新媒体技术开展服务,是一个值得探索的问题。文章以广州图书馆语言学习馆为例,通过案例研究,对新媒体环境下该图书馆的服务宣传推广工作进行了分析与探索,指出该图书馆在宣传推广中存在的问题,并在此基础上提出调整和创新图书馆服务的策略,以促进和提升公共图书馆读者服务的宣传推广工作。

With the rapid development of information technology and mobile internet under new media environment,the way people obtaining knowledge and resources is changing.The work of propaganda and promotion in public library faces new challenges and rare opportunities.How to make use of new media technology to develop reader services is a question worth exploring.Taking the language learning center in Guangzhou library as an example,this paper analyzes and explores the work of service propaganda and promotion in this library with case study method.It points out the problems existing in the work under new media environment and puts forward some strategies to adjust and innovate the services of public library,so as to advance the work of service propaganda and promotion in public library.