博物馆文化衍生产品开发思路探析——以大英博物馆为例

Analysis on the Development Idea of Museum Cultural Derivatives: Illustrated by the Case of the British Museum

博物馆文化衍生产品开发工作是公共文化服务体系中的重要组成部分,文化衍生产品开发工作既关系到博物馆的服务能力,也是博物馆影响力的重要内容,是博物馆工作的开拓和创新。我国的博物馆文化衍生产品开发与欧美发达国家相比仍处于探索阶段,面临创意能力不足、设计意识薄弱等问题。本文通过分析大英博物馆的文化衍生产品开发案例,解读其文化元素提取视角,并根据实际案例,提出文化衍生产品的特点和艺术设计原则,认为一个成功的博物馆文化衍生产品应以馆藏文物为核心,通过多种角度提炼藏品的文化内涵,使产品具有历史性、教育性、创造性、实用性、欣赏性等特征,再经过艺术的平面或立体或内涵的处理,最终形成受观众青睐的文化衍生产品。

Museum culture derivative product development is an important part of public culture service system.The development of cultural derivatives is not only related to the service capacity of the museum,but also the important content of the museum influence,and is the development and innovation of museum work.However,the development of our cultural derivative products is still in the exploration stage compared with the developed countries in Europe and the United States,and it is faced with problems such as lack of creative ability and weak design consciousness.By analyzing the cases of cultural derivative product development in British Museum,this paper interprets its cultural elements,and puts forward the characteristics and artistic design principles of cultural derivative product in British Museum according to actual cases.It is believed that a successful museum cultural derivative should take the collection as the core,refine the cultural connotation of the collection from various angles,and make the products have historical,educational,creative,practical,appreciative and other characteristics,and then through the artistic plane or the threedimensional or the connotation processing,finally forms the cultural derivative product which is favored by the audience.