博物馆新媒体信息传播现状浅析

Analysis on the Use of New Media by Museums for Information Dissemination

新媒体的快速发展改变了博物馆传统的信息传播模式。为了吸引更多观众了解、走进博物馆,塑造博物馆形象,深化博物馆教育,现代博物馆广泛运用了新媒体进行信息传播。本文从传播博物馆本身、陈列展览、藏品、相关活动几个层面入手,分析博物馆运用官方网站、微信公众号、新浪微博、APP、数字移动视频等新媒体形式进行信息传播的现状,对其进行评析并提出相关建议。

With the rapid development of new media,Museum’s traditional information dissemination model has been changed.In order to attract more audiences to understand museum,to walk into museum,to establish the image of museum,and deepen the museum education,modern museums have widely used new media for information dissemination.This article will start with the dissemination of information about museum,exhibitions,collections and related activities to analyze the status quo of information dissemination by museums using official websites,Wechat public accounts,Sina Weibo,APP,and digital mobile videos.Meanwhile,I will evaluate it and make recommendations.