中国港口博物馆推介服务评估与讨论

Promotion Service Evaluation Report of China Port Museum

宣传推介对于提升博物馆的观众量和公众影响力有着至关重要的作用。本文以在中国港口博物馆进行的问卷调查的结果为依据,对馆内外宣传推介工作取得的效果进行分析,就博物馆服务的主要推介对象、面向社区所作的推介工作和博物馆自身应做好的推介工作得出研究结论,期望本次研究成果能够对港博未来的推介服务提供有效的参考意见和改进建议。

Propaganda and promotion plays a vital role on increasing the museum’s audience flow rate and its public influential power.Based on the results of the questionnaire survey conducted at the China Port Museum,this paper analyses the effect of the propaganda and promotion work inside and outside of the museum,and draws conclusions on the main promotion groups of the museum service,the promotion work that the museum did for the community and will need to do for itself.It is expected that the effective reference and suggestions can be provided on the basis of the results addressed from this research for the improvement of the future public service of the China Port Museum.