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《公共关系写作》课程教学探讨 被引量:3

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摘要 本文针对目前高等院校公共关系专业基础课程之《公共关系写作》存在的教学问题,探讨了该门课程如何进行内容整合、教学目标设计以及教学方法运用。
作者 吴小冰
出处 《中国科教创新导刊》 2007年第25期33-33,共1页 CHINA EDUCATION INNOVATION HERALD
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  • 1[35]Jacqueline Grennon Brooks,Martin G.Brooks著、范纬译,建构主义课堂教学案例[M],北京,中国轻工业出版社,2005年
  • 2[45]R.M.加涅、L.J.布里格斯、-W.W.韦杰著,皮连生、庞维国等译,教学设计原理[M],上海,华东师范大学出版社,1999年

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  • 1郝学华.大写作理论与实践研究的回顾和反思[J].社科纵横,2008,23(7):105-107. 被引量:12
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  • 3Bandura, A. (1986) . Social foundations of thought and action. a social cognitive theory. Englewood Cliffs, NJ. Prentice Hall.
  • 4Bissell, K. , & Collins, S. (2001) . Predictors of ability in an introductory news writing course. Journalism and Mass Communication Educator, 56 (3), pp. 67-78.
  • 5Masse, M. H. & Popovich, M.N. (1998) . Assessing faculty attitudes toward the teaching of writing. Journalism andMass Communication Educator, 53 (3) , pp. 50-64.
  • 6M.W. (1994) . Strategies of collaborative writing and intellectual enrichment. Journalism and Mass Communication Educatot, 48 (4), p. 48.
  • 7Coombs, W.T. , & Rybacki, K. (1999) . Public relations education . where is pedagogy? . Public Relations Review, 25 ( 1 ), pp. 55-62.
  • 8Computers vs. paper in delivering news story rewrite advice. Journalism and MassCommunication Educator, 48 ( 1 ) , pp. 52 -58.
  • 9Blake, K.R. (2000) . Using the World Wide Web to teach news writing online. Journalism and Mass Communication Educator, 55 ( 1 ), pp. 4 - 13.
  • 10Henderson, B. ( 2002 ) . Improving student writingusing a web - based Target Ap- proach to grammar system. Journalism and Mass CommunicatioEducator, 57 (3) , pp. 230-243.

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