全媒体融合形势下医院文化建设的实践与对策

Strategies and Practice of Hospital Culture Construction under Situation of Media Integration

媒体融合为医院文化建设和品牌传播带来机遇与挑战,以北京大学第三医院的具体实践入手,从平台、内容、运营、管理等方面,介绍了全媒体融合下医院文化建设的主要做法,并对相关问题提出对策。

Media convergence brings opportunities and challenges to hospital culture construction and brand communication. Based on Peking University Third Hospital culture construction practice, the paper introduced the main measures of hospital culture construction under the background of all media convergence from the aspects of platform, content, operation, management, etc. and brought forward countermeasures for the existing problems.