摘要
本文对现存的台标、台片进行了个案分析与研究 。
Based on a case study and analysis of the existing TV stat ions' symbols and publicity titles the author of the paper presents her insight into the powerful impact of regional culture and the view that regional culture can be used as a new criterion of evaluation.
出处
《广州大学学报（社会科学版）》
2002年第10期70-72,共3页
Journal of Guangzhou University:Social Science Edition
关键词
地域文化
影响
台标
台片
regional culture
influence
symbol and publicity titles of TV stations
