高校读者需求下的高校图书馆馆藏资源宣传

On Publicity of Library Collection Resources under the Demand of Readers in Colleges and Universities

高校读者对高校图书馆馆藏的需求具有专业性、多样性和紧迫性等特点。高校图书馆对馆藏的宣传不仅是解决读者需求不断变化的一种有效途径,还可以提高馆藏资源的利用率、促进资源共享和提升图书馆的影响力。以高校读者需求为主的高校图书馆馆藏资源宣传的思路是,以正确认识馆藏资源宣传的重要性为前提,以做好特色馆藏资源建设为基础,以多种宣传手段相结合为保障。

The demand of readers for library collection resources in colleges and universities is professional,diversified and pressing.The publicity of library collection resources is an effective approach to cater to the ever changing demand of readers in colleges and universities, as well as increase the utilization rate of collection resources and promote resource sharing and influence of the library. Accordingly, the article suggests that the readers demand-oriented publicity of library collection resources should be based on correct understanding of the importance of the collection resources publicity and construction of characteristic library collection resources, and be safeguarded by combination of a variety of publicity approaches.