安徽省两淮地区体育产业发展战略研究

A Strategy Research on the Development of Sports Industry in the Region of Lianghuai of Anhui Province

基于市场调查结果,对安徽省两淮地区体育产业发展的现状进行了深入研究,研究发现两淮体育产业在发展过程中存在诸多问题,其中体育产业观念陈旧、产业基础薄弱、相关法律法规不完善,融资渠道狭窄等问题尤为突出,为此,结合新时期体育产业发展的总体思路,提出了实现两淮体育产业可持续发展的战略对策.以期为安徽省体育产业的快速发展提供一定的理论参考.

Based on the results of the market survey,the current situation of Lianghuai region sports industry development in Anhui province was studied.According to the researched results,many problems are found in the development of sports industry,there are basically the outdate concepts of sports industry,the weak industry foundation,the imperfection of related laws and rules.Therefore,strategy countermeasures on the sustainable development of sports industry in Lianghuai Region were proposed based on general idea for the development of sports industry in the new period,it may offer a certain theoretical reference for the rapid development of sports industry in Anhui Province.