期刊文献+

浅析名人效应对消费者选购服装的影响 被引量:1

下载PDF
导出
摘要 选取一、二线城市的线上线下消费者进行问卷调查和访谈,主要从消费者的生活水平、对时尚的敏感程度、购买时关注的因素、品牌认知度及消费者的兴趣爱好等方面与名人代言之间的关系着手,分析名人效应对消费者选购服装产生的影响及其原因,并根据调研结果对消费者、商家及代言者提出可行性建议。
机构地区 嘉兴学院
出处 《轻工科技》 2017年第10期112-114,共3页 Light Industry Science and Technology
基金 嘉兴学院大学生科研训练计划一般项目(SRT2016C183)
  • 相关文献

参考文献5

二级参考文献21

  • 1Anthika Pornpitakpan.The effect of celebrity endorsers' perceived credibility on product purchase intention:the case of singaporeans[J].Journal of International Consumer Marketing,2003,(16).
  • 2ChHamish Pringle,Les Binet.How marketers can use celebrities to sell more effectively[J].Journal of Consumer Behaviour,2005,(3).
  • 3David H Silvera,Benedikte Austad.Factors predicting the effectiveness of celebrity endorsement advertisements[J].European Journal of Marketing,2004,(38).
  • 4Dean D H,Biswas A.Third-party organization endorsement of products:an advertising cue affecting consumer prepurchase evaluation of goods and services[J].Journal of advertising,2001,(30).
  • 5Dodds W B,Kent B.Monroe,Dhruv Grewal.Effects of price,brand,and store information on Buyers' product evaluation[J].Journal of Marketing Research,1991,(28).
  • 6Erdogan B Z.Selecting celebrity endorsers:the practitioner' s perspective[J].Journal of Advertising Research,2001,(41).
  • 7Ettenson,Richard,Gaeth,Gary.Consumer perceptions of hybrid (bi-national) products[J].The Journal of Consumer Marketing,1991,(8).
  • 8Gaedeke,Ralph.Consumer attitudes toward products "made in" developing countries[J].Journal of Retailing,1973,(49).
  • 9Langmeyer,Lynn,Mary Walker.A first step to identify the meaning in celebrity endorsers[J].Advances in Consumer Research,1991,(2).
  • 10Louie T A,Obermiller C.Consumer response to a firm' s endorser (dis) association decisions[J].Journal of Advertising.2002,(30).

共引文献24

同被引文献21

引证文献1

二级引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部