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考虑消费者渠道偏好的双渠道供应链定价与服务策略分析 被引量:2

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摘要 考虑电商平台自营渠道与传统零售渠道并存情况下,分析消费者渠道偏好以及消费者搭便车现象,对双渠道供应链成员的产品定价以及服务策略的影响。结果表明,随着消费者对电商平台自营渠道偏好率、消费者搭便车系数的变化,电商平台自营商和传统零售商的产品定价、服务策略以及各种渠道收益都有变化。因此,双渠道成员需要根据消费者对电商平台自营渠道偏好率、消费者搭便车系数的不同,采取不同细分策略。
出处 《广西质量监督导报》 2019年第2期173-175,共3页
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