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限量促销对消费者的影响——以优衣库为例 被引量:2

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摘要 具有某种程度上限制的促销已经成为商家促进销售的惯用手段,而限量促销被应用的更加广泛。限量促销能够产生稀缺效应,是消费者产生'物以稀为贵'认知,满足消费者的独特性需求,提高消费者的购买意愿。优衣库能够通过与著名IP合作,打造限量款,实现逆势生长,其营销策略值得学习和借鉴。
作者 李博
机构地区 云南财经大学
出处 《广西质量监督导报》 2019年第8期228-228,共1页
基金 项目名称:云南财经大学研究生创新基金项目项目编号:2019YUFEYC041
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