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社交化电子商务的商业模式研究

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摘要 随着计算机网络的迅猛发展,社交性电子商务正逐渐改变大众的消费方式和理念。本文总结了一些学者对社交化电子商务的商业模式研究的观点,从商业模式中的价值主张、目标消费者群体和分销渠道三个要素进行探讨,对我国的社交化电子商务的商务模式的发展提出了建议。
出处 《广西质量监督导报》 2019年第9期203-203,共1页
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