审美经济视野下商品创意设计与品牌提升策略研究

Innovation Strategy of Aesthetic Value in Commodities under the Aesthetic Economic Perspective

审美需求正逐渐渗透到人的日常生活与社会的商品生产之中,消费结构升级不断要求提高商品的综合品质。运用时空距离和创意设计等手段,在商品的形式层、内容层、材料层、场景层和关系域等层次上创造审美价值,通过为商品添加意义,或用商品设计阐释意义,能够添加商品的主体价值,进而提升商品的客体价值和经济价值,最终促进产业的结构升级,实现审美经济。

The aesthetic demand is more and more reflected in people's daily life and social commodity production,and the upgrading of consumption structure requires constantly improving the comprehensive quality of commodities.The aesthetic value of commodities can be created by means of creative design and temporal or special distance at various levels such as form,content,material,setting and relationship.The subject value of commodities can be increased by embedding meanings into commodities or expounding meanings through commodity design,which in turn enhances the object value and economic value of commodities,ultimately promotes the upgrading of industrial structure and realizes the aesthetic economy.